In Depth Resources
Looking for best practices? Success stories? Industry benchmarks? We’ve got you covered. Explore our resources to find all the information you need to start driving success.
- How Hewlett Packard Enterprise Personalizes Their Website Experience
Hewlett Packard talks with the B2B Growth Podcast about their team’s experience growing website personalization.
- Moving from Product Centricity to Persona Centricity
On the B2B Growth Podcast, Nick talks about the shift from product centricity to persona centricity and what it means for marketers.
- How Personalization Takes the Scary Out of Your Demand Unit Waterfall
Join us for a webinar detailing personalization plays revenue marketers are using to fill their demand waterfalls!
- Renaming Get Smart Content to Bound
Get Smart Content was a great place to start but now as we deliver leading audience analytics and personalization at scale — we are Bound.
- Introducing Bound: How We Rebranded, A Marketing Team’s Tale
At the start of the year, we decided to take on the daunting and exciting challenge of rebranding the company. Read more about our journey!