The 2018 State of B2B Intent Data
35% of B2B companies said they plan to use intent insight within the next 12 months. Early adopters of those applying intent data have seen success leveraging these insights to identify likely stakeholders, prioritize accounts and provide relevant messaging at the right time to accelerate potential deals.
In this report you will find:
- Intent data by the numbers, with pertinent research and stats
- Best practices for incorporating intent data throughout every stage of the sales funnel
- How intent data can be used to drive more effective content marketing decisions
- Practical examples of how intent data can impact a variety of marketing channels