• 21%
    Increase in YoY eNewsletter Conversions
Case Study

Louisiana Travel launched a new A/B test to compare how their fly-in designs contributed to their key eNewsletter goal. Using Bound’s Goal Performance Dashboard, the Louisiana Travel team was able to effortlessly test their content to measure both click through rate engagement and goal conversions, finding a 21% YoY increase in their eNewsletter conversions.

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