Marketing in the travel industry requires innovation. The biggest challenge for DMOs in 2018 will be delivering a higher impact in an ever-changing market. Destination marketers are finding success through establishing website personalization as a cornerstone of their digital marketing strategy.

In this report you will find:

• Website personalization benchmark statistics
• Strategies for implementing personalization
• 2017 trends in content and personalization
• Emerging trends for 2018
• Real case studies from successful destinations