2017 State of Personalization for Destination Marketers
Marketing in the travel industry requires innovation. The biggest challenge for DMOs in 2018 will be delivering a higher impact in an ever-changing market. Destination marketers are finding success through establishing website personalization as a cornerstone of their digital marketing strategy.
In this report you will find:
- Website personalization benchmark statistics
- Strategies for implementing personalization
- 2017 trends in content and personalization
- Emerging trends for 2018
- Real case studies from successful destinations