How does Media Optimizer work?
A tracking pixel, generated within the Bound platform, is applied directly to media campaigns. Whenever the campaign’s ads are shown, the Bound pixel is fired, and the user is tagged as having seen that particular ad.
If any of these tagged visitors come to the website, Bound is able to identify which ad campaign they were exposed to and can then segment them accordingly. This ability to identify and segment website visitors allows the Bound user to better understand the true impact of their media campaigns AND to optimize the onsite experience for those visitors who were exposed to the campaigns.
How does the pixel get added to paid campaigns?
Every ad network has different policies as it relates to third party pixels. Some allow them, some do not. Additionally, each platform has its own process for adding and in some cases, limiting, third party pixels on campaigns. It is important to understand what is allowed by the ad networks that you use prior to implementing media optimizer and the process for applying those ads.
Bound does not manage the implementation of pixels across individual ad networks. Doing so is the responsibility of the customer and/or the agency that is deploying media for the customer.
Are there browser restrictions that limit the functionality of the pixels?
In some cases, yes. Like ad networks, each browser has its own set of restrictions and limitations that affect pixel tracking and third-party cookie placement. We encourage all of our customers to familiarize themselves with the guidelines and best practices of all web browsers&emdash; not just for personalization, but to ensure that the web and advertising experiences that they create can best be deployed for their audiences.
Do I need to have Bound Managed Services in order to use Media Optimizer?
No, managed services are not a prerequisite for Media Optimizer. While customers with services will benefit from the guidance and strategic expertise of a customer success manager, non-services customers are welcome to deploy Media Optimizer on their own.
What type of reporting is included with Media Optimizer?
The Bound Media Optimizer feature provides users with a whole new way to identify and segment visitors. Reporting on those visitors and their performance will take place in the context of the Bound user’s existing reporting structure.
- Bound Users with a License only: Will be able to see how paid media audiences engaged with personalization in the Bound platform’s Performance Dashboard and via any integrated analytics platforms (such as Google Analytics).
- Bound Users with Managed Services: Will be able to see how paid media audiences engaged with personalization in the Bound platform’s Performance Dashboard, via any integrated analytics platforms (such as Google Analytics), and will receive reporting on media audience performance as part of the monthly performance reports.
- Bound Users with an Audience Report Subscription: Will be able to see how paid media audiences engaged with personalization in the Bound platform’s Performance Dashboard, via any integrated analytics platforms (such as Google Analytics), and will see all Media Optimizer segments and their corresponding volume, engagement, and conversion rates reported on as part of monthly audience reports.